Google’s PageRank is the algorithm behind the search engine’s popularity, and Google Optimization is how you use this popularity to your advantage. The more high-quality back links you have coming into your website or blog (which is called “backlinks”), the higher your page will rank in the results of any Google search. The higher your page ranks will get you on the search engines – and ultimately, the more traffic your site gets, the more business you’ll get. This is what PageRank is all about.
PageRank is a numerical value calculated based on a large number of factors. They are: The total number of inbound links that point to your website, which can be either one-way or two-way. The total number of inbound links to a particular page, the total number of outbound links to a particular page, the quality of each incoming link, and the average link duration. All of these are very important to PageRank, and the higher they are, the more “weight” is given to the pages linking to them. There are a number of other factors that go into PageRank, but all of them boil down to how valuable the backlinks are.
This, in a nutshell, is how Google Optimization works: You find the best keywords that are relevant to your business, write content about them, and submit the pages to Google using the proper SEO techniques, and you’ll soon see your page rank rise. Obviously, the longer you’ve got your page rank, the better off you’re going to be, since it gives Google a good indication of what pages you are most relevant for. As long as you use Google Optimization correctly and you follow the link building guidelines outlined in this article, your page ranking will slowly increase over time, which will lead to a high number of targeted visitors to your site.