social media

Social media marketing, sometimes called web analytics, is the utilization of various web platforms and sites to advertise a product or service via social means. Though the traditional terms like digital advertising and e-advertising are generally dominant in academic circles, social media marketing has become increasingly popular not only for Continue Reading

Social media marketing is the contemporary use of various social media networks and websites to advertise a product or service. Although the traditional terms such as digital advertising and e-marketing are still quite dominant in academic circles, social media marketing is fast becoming popular for researchers and practitioners alike. With Continue Reading

Social media is one of the fastest growing industries, offering users the ability to network, share and access information at a much faster pace than ever before. The increasing number of users accessing the internet via their mobile devices is also having an impact on how consumers perceive online media. Continue Reading