Blogging originated as an online journal called MySpace, used primarily by young people to discuss their lives and opinions. A blog is basically an informational or personal website published over the World Wide Web, often using personalized, usually informal diary-style text posts, for the express purpose of discussion or self-expression. Posts are generally displayed in chronological order, with the latest post at the top of the page, usually in reverse chronological order. This way, readers can see the recent events happening around them, easily accessed through the blogging software.
Nowadays, blogging has developed into a successful advertising tool that can help businesses and marketers communicate with their potential customers. It is also used by some bloggers to generate revenue through advertisements placed on their blog pages. Most blogging websites, including WordPress, rely on user content to keep the blogs up and running and visitors coming back to add content; therefore, it is crucial to create a community atmosphere where readers can easily interact with other bloggers.
A blogging website attracts many visitors, due to the fact that it allows users to make comments on posts they read, thus creating a form of interaction between the writer and reader. A blog receives traffic mainly from search engines and sponsored links; therefore, it is important for a blogging website to build its popularity among search engines by keeping its content relevant to its topic, writing interesting and informative posts, and allowing other bloggers to link to these posts. In effect, every time a blogger makes a post, this also creates backlinks to the blog, helping it rise in the rankings of popular search engines such as Google, Yahoo, and MSN.